The creative minds at Berg have come up with the most creative use of the iPad that I have seen so far – an awesome 3D light graffiti animation! Made in response to Dentsu London‘s question “What might a magical version of the future of media look like?” the video features 2D cross-sectional stills of 3D imagery, displayed on an iPad screen and physically moved by an animator while being photographed with a long exposure. The result is 3D text and images made of light which appear to hang in the air.
This is the first of two collaborations between Berg and Dentsu. I look forward to the second!