The EOS 1D C, Canon’s promised DSLR capable of 4K video was announced on Thursday 12th. The camera will be a variation of the 1D X, but with reworked circuitry and heat management in order to prevent overheating from the massive data rates. It will also have some of the features from the C300, Canon’s recently announced cinema camera, which should allow the two cameras to be used together.

This is a pretty exciting piece of kit as it demonstrates the impact that RED’s 4k (and higher) camera’s have had. It seems that we are seeing an end to the era of generating digital film at 1080p and upscaling to 2k for broadcast, and a move towards the generation of material at higher resolutions.

I am, however, slightly confused by the fact that the camera only shoots 4k at 24fps. After all the fuss a few years regarding the 5D mark ii only shooting HD video at 30fps, I am surprised by Canon’s decision not to include 4k at 25 and 30fps. At 24fps, the 1D C’s 4k functionality is clearly aimed at the film market. But for all it’s bells and whistles the camera is still, at it’s heart, a DSLR with added video functionality. I’m sure that the camera will be welcomed with open arms by the indie film market, but it is not a dedicated film camera. At a predicted $10,000, it will function as an affordable 4k crash cam but I find it unlikely that it will be adopted widely adopted on professional film shoots.

Conversely, the potential for this camera in TV and commercials is clear. In the FX Guide RC podcasts, TVC director Jason Wingrove has discussed the usefulness of shooting 4k and the convenience of HDSLRs for commercials. So with the option of 25 and 30fps, the 1D C would be able to fulfill both of these needs, and yet Canon has neglected to include them.

Of course, the camera has not yet been released and things may well change. I will be following this camera with interest and anticipation.